Where Design Meets Discoverability
Is your hotel designed to be found?
Find out how design and brand positioning can make or break how AI sees, understands and recommends your hotel.
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Guest discovery has moved to AI.
Most hotels aren't visible.
of hotels are invisible in AI recommendations
are miscategorized by AI (wrong tier, wrong occasion)
of travelers now use AI for hotel planning
Two perspectives. One stage.
Zoé Cazaubon
Zoé Cazaubon is Commercial Director at Hotelworld AI, where she leads enterprise partnerships with luxury hotel groups across the US and EMEA, bringing agentic AI to hotel commercial operations. With more than 12 years in strategy and operations across high-growth SaaS businesses in Europe and the US, she specialises in translating complex AI technology into clear, measurable value for non-technical, relationship-driven buyers.
Connect on LinkedIn →
Ruud Belmans
Ruud Belmans is Co-Founder and Executive Creative Director of WeWantMore, an independent design studio based in Antwerp and London. Together with his team, Ruud has built a global luxury portfolio across hospitality, retail and private commissions, including AccorHotels, Corinthia, and Hilton.
Connect on LinkedIn →The visibility problem
How guest discovery moved to AI and why 84% of hotels are invisible.
Distinctiveness is measurable
Why even visible hotels are often miscategorized by AI.
Who wins without scale
The most distinctive brands win on clarity, not headcount.
Discoverability as a brief
How to encode legibility into design at the brief stage.
The four-stage framework
Foresight, narrative, design, and signals.
From audit to action
How to implement fixes with or without capital works.
Ready to learn how design wins in AI?
Join us October 14 for a masterclass on making your hotel visible to AI recommendation systems.
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